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Yellow Book

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  1. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    I have a book coming out in the spring with Pearson Publications called "Digital is Destroying Everything, and What Comes Next". I created the first DTP group at the Yellow Pages. The program is designed to help marketing professionals meet their...

  2. Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System

    He died on May 24, 1543, supposedly the same day he received an advanced copy of his book, which the Catholic Church deemed as forbidden reading for nearly three centuries. The sun takes the place of Google’s second “o”, which is yellow on days...

  3. Google Gumby Logo Honors Art Clokey's 90th Birthday

    Clokey lived to see the release of the first Gumby comic book in 2006 from Wildcard Ink/Gumby Comics; it took Best Publication for a Younger Audience at the 2007 Eisner Awards. The yellow ball, the second “O” in Google, transforms into a clay cone...

  4. David Meerman Scott on The New Rules of Marketing and PR

    David is a noted marketing strategist and author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly and the hit book...

  5. We Are What We Search

    Oh, and Bill will give away 10 copies of his latest book, “Click: What Millions of People Are Doing Online and Why It Matters,” to the best questions fielded during the SES Webcast. At a time when search engines are rapidly replacing the yellow...

  6. Where's The ROI?

    Have you looked in that book recently? I was absolutely astounded at the amount of money they spend on their print yellow pages advertising. They said they were mostly relying on some local print advertising and their yellow pages ad.

  7. SearchDay: Microsoft to Give Cash Back to Searchers

    A new spin on the old book might just connect the dots. Yellow Pages and Search» SEARCHING FOR MEANING: Industry oversight, insight, and best practicesYellow pages directories and search engines are hopelessly intertwined as directories feed search...

  8. SEW Experts: Yellow Pages and Search

    In today's Searching for Meaning column, "Yellow Pages and Search," Kevin Ryan proposes a new spin on the old book that might just connect the dots. Yellow pages directories and search engines are hopelessly intertwined as directories feed search...