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Year Up Search Grew

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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). It was crazy and intense, and for those in the search world, there were many missed...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    In fact, the data showed keywords that displayed universal search results grew to 81 percent in 2013 from 75 percent in the previous year. In its latest research, Searchmetrics studied the universal search results for millions of keywords over the...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    However, that share will fall to 66.3 percent in 2014 due to a $770 million decrease in desktop search ad revenues year over year. Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The content that finds its way through the complicated maze of devices...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Use advanced LinkedIn search filters to maintain its awareness of...

  8. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Holistic search marketing grew by 11 percent, while those who said they spent most of their time on organic search marketing or managing pay-per-click advertising decreased. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that...