SEO News

Year Up Search Grew

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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    In fact, the data showed keywords that displayed universal search results grew to 81 percent in 2013 from 75 percent in the previous year. In its latest research, Searchmetrics studied the universal search results for millions of keywords over the...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    However, that share will fall to 66.3 percent in 2014 due to a $770 million decrease in desktop search ad revenues year over year. Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. Today, we are finding it much more effective than classic display media buying due to the fact that the...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. Twitter had a big year in 2013. The point is that 2013 has seen more changes and big leaps...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Rigorous and methodical hiring, ongoing training, and twice a year...

  8. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Holistic search marketing grew by 11 percent, while those who said they spent most of their time on organic search marketing or managing pay-per-click advertising decreased. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that...

  9. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    By comparison, Facebook has 30.4 percent, YouTube has 11.2 percent, and VEVO has 3.6 percent more viewers than they had a year ago. On the other hand, Yahoo sites has 18.2 percent and Microsoft sites have 8.9 percent fewer viewers than they had a...

  10. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    MarketLive also found the revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic. New visits: Surprisingly, paid search brought a lower percentage of new visitors to the retail sites, with 58...