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Year Up

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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising.

  3. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The bill says that the NTIS, which was set up in 1950, has been losing an average of $1.3 million per year over the past decade, largely due to the advent of the Internet. A bipartisan bill has been introduced in the U.S.

  4. Pick Up on Current Events for Link Building

    Each year has its extreme weather and natural disasters somewhere on the globe. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Immediately many compared it to last year’s enhanced campaign migration. While last year’s update seemed to serve Google only, by forcing a combination of campaign types that advertisers wanted to keep separate, this update should be very...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  7. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. Search, social, content, and digital marketers...