More than a year ago, for example, Google+ local marketing pilot programs were already moving the needle for brands. Social media’s influence on search results continues to grow. This is perhaps most evident in the convergence of paid, owned, and...
In April 2012, Yahoo had a 13.5 percent share, but they have dropped by 1.5 percent in the last year, as they are now sitting at 12 percent for April 2013. While Google is still the huge powerhouse when it comes to search market share in the US...
The topic of digital ad viewability has been a hot one over the past year. When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies.
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
So which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present offers that are seasonal and relevant to searchers? Let's break down three AdWords ads that Google users found when...
A U.S.autocomplete suit was filed against Google last year for linking a surgeon to the term “bankrupt” in autocomplete. In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates...
But overall over the last year there has been some improvement with people telling me they think I sound better. He sent emails to Google employees stating there was nothing seriously wrong, however, there had been plenty of speculation over the...
Just under a year ago, Mashable ranked the "10 Brands Making the Most of Google+". If those brands were truly not seeing ROI on it, would they have stuck it out for the past year, and on such an active basis?
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. If you haven't yet incorporated Pinterest into your social...
Bing has been cultivating the Social Sidebar since introducing it last year. Bing has again expanded features for its Social Sidebar. Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar.
Let's suppose that this new public storage business is being started in May, and eventually the holiday season will be upon us – so you want to see how your competition tackled the season the year before.
The A-town Rumble has raised over $15,000 since its inception and our goal is to raise $10,000 this year. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage...
This year, Google also put a marketing package together with a big bow on it with its Here's to the Moms page, a portal to all sorts of Google products. Consumer spending is forecast to be up 11 percent this year for Mother's Day, showing an...
He said it would be significant and one of the most talked about Google algorithm updates this year. Google's Penguin update launched in April 2012, and was followed by two refreshes last year – in May and October.
And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or $24.99/year. The YouTube team has finally launched a pilot program for a small group of partners that will offer paid...
Even Google noted last year that 65 percent of online searches began on a smartphone. What time of year do they normally buy gifts, are they tied to a holiday, and are they only selecting sale items? A recent survey by Telemetrics and xAd showed...
It’s no secret that Google receives thousands of government requests worldwide to takedown content each year, and the search engine reported it doescomply at times. In February, Google filed an appeal in Russia to challenge the censorship of a...
Findings highlight the percentage of survival based on a five-year time span. Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns.
Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted wouldn't continue when the current one expired March 31.
The release of Google Now nearly a year ago didn't make waves, as it was only available on Android devices running Jelly Bean (and up). Google has released many products and services over the last few years to improve the way people search and find...
