SEO News

Year Up

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  1. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). The workshop was four hours and the presentation totaled just more than 100...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured snippets show Google's ongoing emphasis on extracting structure and entities from unstructured content. This week, the Google Research team unveiled "structured...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. Christmas is the most profitable time of the year for...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    While this correlation has seen a slight decrease in the past year, it is still considered in rankings. The most important thing that can be gleamed from this year's report is that the quality of links, content and signals are becoming more and...