SEO News

Year Up

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  1. Delving Into the Auction Insights Report

    The second great update at the beginning of this year was the ability to segment data by date and device. Competitor 2 – has increased their impression share year on year. Competitor 3 – turned off halfway through this year.

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    From the second quarter to the third, smartphone spend jumped from 11 percent to 18, while tablet has consistently accounted for 15 percent all year. Though paid search advertising has increased 28 percent from last year, CPCs fell 8 percent from...

  3. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. Google has updated its search engine algorithms in an attempt to...

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    The next year around the same time, the race brought in even more tourists, and the hotel was able to raise prices again. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing...

  5. Do Weak Links Reveal Powerful Opportunities?

    It seems a new feature released by Majestic.com earlier this year offers the opportunity to do just that. In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed...

  6. Mobile, the Ultimate Shopping Assistant, Says Google

    The holiday shopping season has begun and it's seeming to get earlier and earlier each year. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way...

  7. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  8. The Evolution of SERPs and User Behaviors

    Or in other words, the year of the Golden Triangle. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they...