For brands, the most important feature of a marketing measurement technology is “quick access to actionable insights,” yet nearly 40% of survey respondents say that their company analyzes less than 20% of the consumer data available to them. In this new study by out sister company ClickZ, in partnership with Fospha, research showed that 43% or marketers are “likely” or “very likely” to invest in a new marketing measurement technology in the next 12 months. Download now
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