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  1. Don't Overlook Local Search Opportunities

    This is very true in other sectors, including localized PPC and Internet yellow pages. An advanced step in location search would be to integrate a location sitemap on your site, a well-developed internal linking strategy to include your locations...

  2. Local Search 101, Part 1

    Are you looking to venture beyond the printed yellow pages? Place this information at the bottom of your pages or get creative and maybe develop a tagline that includes each location. Ninety percent of online commercial searches result in a local...

  3. Local Search Tactics for Tough Economic Times

    Internet Yellow Pages: With highly desirable conversion rates, advertisers want to ensure Internet yellow pages (IYP) are maximized from a sales lead generation standpoint. Make sure you review your landing pages and employ landing page...

  4. Local Search: Where's the Love?

    Think of it this way: In the online world, about 20 percent of searches have local intent, said Yahoo Local's Director of Strategy and Business Development, Atif Rafiq at SES Chicago. Here, the traditional strengths of video (entertaining...