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  1. Don't Overlook Local Search Opportunities

    Without a doubt, one of the most important off-site local search opportunities is the use of Google Local Business Center/Google Maps and Yahoo Local. This is very true in other sectors, including localized PPC and Internet yellow pages.

  2. Local Search Tactics for Tough Economic Times

    Local Listing Management: Google Maps, Yahoo Local, and thousands of other sites utilize local directory listing information to direct searchers to physical brick-and-mortar locations. Internet Yellow Pages: With highly desirable conversion rates...

  3. When will ROBO's Time Come?

    We have 300 million registered users who have given us their location, and we also have touch points based on users providing a location, such as weather, maps, yellow pages, and movie times," Kay said.

  4. The Local Advertiser of Today and Tomorrow

    And don't forget local search sites such as Google Maps, which has experienced a 33 percent increase in searches from only a year ago, according to comScore Media Metrix, July 2008. In the 1960s, for example, consumers had limited choices in media...

  5. Local Search for Little Biz

    David recently asked 20 local search experts how businesses can maximize their chances of being found when targeted queries are made in Google Maps and Yahoo Local. If you don't place yourself in categories, Google Maps and Yahoo Local will often...

  6. Q&A with Darby Sieben of the Yellow Pages Group

    If we examine the unduplicated audience between Google Maps and our properties – what you realize is that there is a significant boost in audience reach. Q: The content and keywords found in a print advertisement in the Yellow Pages Group and...

  7. Winning the Local Search Battle

    On the local search front, we continue to see forward momentum from Google powered by the Google Maps product. This program will help people find local information using Google and Google Maps and help businesses take advantage of the Internet even...

  8. Copyright Law: What Search Marketers Should Know (Part 2)

    Google Maps is Local Search, Metamend More on ‘The Yellow Pages Will Be Toast’, The Kelsey Group A publication can include all online service providers (OSP) sites featuring the infringed content, including the search engines in their own search...