Dennis R. Mortensen, Director of Data Insights, Yahoo! WebAnalytics: Tracking, Reporting and Analyzing for Data-Driven Insights. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust" by Chris Brogan and Julien Smith.
WebAnalytics Association Adds Yahoo's Mortenson to Board of Directors Posted by Nathania Johnson Aug 19, 2008 The WebAnalytics Association has announced the addition of Yahoo's DennisMortensen to their board of directors.
The WebAnalytics Association has announced the addition of Yahoo's DennisMortensen to their board of directors. WAA Chairman Jim Sterne said, "DennisMortensen is a pioneer and expert in the WebAnalytics industry, having worked in the field of...
Now DennisMortensen has let me know that the IndexTools Enterprise Version will be free. As Dennis puts it, 80% of the functionality of Omniture at no charge. It's a really powerful webanalytics application that allows you to do some amazing stuff.
So congratulations to DennisMortensen and his team. Yahoo has acquired IndexTools, a leading webanalytics company. Such a move would put a powerful stake in the ground in competition with Google Analytics and Microsoft's Gatineau solution.
DennisMortensen in Podcast: Click Fraud is between 2% and 4%Going on data from more than 4,000 clients, the COO of Index Tools pegs the level of click fraud to be in the 2% to 4% range. Ultimate WebAnalytics Comparison Resources, WebAnalytics World
DennisMortensen in Podcast: Click Fraud is between 2% and 4%Going on data from more than 4,000 clients, the COO of Index Tools pegs the level of click fraud to be in the 2% to 4% range. Webanalytics seers peer into the crystal ball, WebAnalytics...