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  1. SearchDay | Choose the Right SEO Project Goals

    SEW EXPERTS: AU NATURAL SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. Here's what to expect: Google Analytics (GA) tab that displays website usage data...

  2. SearchDay | Give SEO Time!

    SEW EXPERTS: AU NATURAL As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market.

  3. SearchDay | The Better You Rank...the Better You Rank!

    SEW EXPERTS: AU NATURAL The more popular your Web site is, the better the likelihood that your Web site will rank. Web Analytics 101, Part 1 SEW EXPERTS: SEM 101 Web marketers who ignore analytics are like doctors who start writing prescriptions...

  4. SearchDay | There's No Shortcut to Good SEO

    AU NATURAL If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.

  5. SearchDay | SEO Dreams are Made of This

    The Future of Google's Search Personalization AU NATURAL Some SEOs aren't getting the message about Google's personalization of search results. Google Analytics Now Tracks Flash Content Posted by Nathania Johnson Nov 18, 2008 Google Analytics is...

  6. SearchDay | Where's The ROI?

    AU NATURAL Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. Already a partner of Omniture, Mercado's tools were previously integrated with Omniture SiteCatalyst through...

  7. SearchDay | The Geometry of SEM -- What's your Angle?

    I Have Mine On AU NATURAL Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. WebTrends Releases New Online Analytics Tool Posted by Nathania Johnson Sep 30, 2008...

  8. SearchDay: Search Engine Optimization: Back to Basics

    Search Engine Optimization: Back To Basics AU NATURAL As search marketers, businesspeople, and human beings, many of us are quite busy these days. Web Analytics Association Adds Yahoo's Mortenson to Board of Directors Posted by Nathania Johnson...

  9. SearchDay: Content? Content. Content!

    Proper SEO and the Robots.txt File AU NATURAL There are many good reasons to stop the search engines from indexing certain directories on a Web site and allowing others for SEO purposes. Yahoo Snags Search Ad Marketshare Gain at Google's Expense...