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  1. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Reporting on the engagement, performance, and discoverability of content, and understanding where optimization opportunities exist, require content-level or web page-level analytics. Page-Level and Content-Level Web Presence Analytics are Key

  2. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. Yahoo also displays #hashtag results as demonstrated in autocomplete: Just as searches are conducted on platforms other than...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: Can I get my keyword data back in Google Analytics, Please? MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. Chicago Women Tech, a group of local women in digital marketing, search engine...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether. Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John...

  6. Setting up PPC Campaigns

    Depending on your web analytics tool, make sure you set up your campaign and associated landing pages correctly so you can measure your results. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing).

  7. Big Data: An Introduction for Search Marketers

    The distinction between these and web analytics vendors such as Google Analytics and Adobe SiteCatalyst is that the big data analytics are focused on the activity off your website while these provide insight about performance on your website.