SEO News

Yahoo Travel Search Engines Tail

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  1. Hitwise: Ask Share of Searches Increases for Fourth Straight Month

    How Important Are Long Tail Keywords? Google's percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. The remaining 69 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93 percent of U.S...

  2. Should Your SEO Strategy Target the Head or the Long Tail?

    For retailers, the tail of search (people searching for a specific product/product model number, etc.can effectively drive highly targeted traffic that converts very well. It starts with an explanation of optimizing for "head" queries, or the most...

  3. Should Your SEO Strategy Target the Head or the Long Tail?

    For retailers, the tail of search (people searching for a specific product/product model number, etc.can effectively drive highly targeted traffic that converts very well. It starts with an explanation of optimizing for "head" queries, or the most...

  4. Marketing in the Search Tail: Is the Pain Worth the Gain?

    Yahoo rewards advertisers who expand their keyword lists to include the plethora of phrases found in the search tail. Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and...

  5. More On Query Refinement, The Human Scale Problem & Creating The Search Dialog

    Algorithmic search was the only solution to that problem because only an index of billions of pages could meet the user need that exists across the long tail of rare queries. OK, cynics will say these links just help push people into Yahoo's own...