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  1. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Cost/Benefit: With the exception of Yahoo and DMOZ, directories are an enormous waste of time and resources. The following is a detailed breakdown of all link major link building tactics, accompanied by an analysis of return on time investment in...

  2. SearchDay | Content is King...IF You Promote It

    Updates iPhone App with Voice Search Posted by Nathania Johnson May 26, 2009 Yahoo! Yahoo! Then click in the Yahoo! Yahoo! Yahoo! This appears to be a major hit for LookSmart as Ask Sponsored Listings revenue generated 89% of LookSmart's Company...

  3. SearchDay | There's No Shortcut to Good SEO

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns Posted by Nathania Johnson Jan 6, 2009...

  4. SearchDay | SEO Dreams are Made of This

    Jerry Yang to Step Down as Yahoo! CEO Posted by Nathania Johnson Nov 18, 2008 Yahoo! Yang will remain on board as Chief Yahoo! Join the discussion business.com vs Yahoo Nov 18, 2008 Which is better, assuming PR equal?

  5. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Yahoo and the Future of SearchBecause of spam, search engines had to stop trusting Webmasters to tell them about their site. When searchers can't find something on Google, they might turn to another search engine like Yahoo, Windows...

  6. Trademark Law - What Search Marketers Should Know, Part 1

    All of the major search engines – Google, Yahoo, MSN Live Search, and Ask – provide their own trademark usage policies on their sites. Google, Yahoo, and Ask.com allow advertisers to bid on trademarked keywords, but do not allow the inclusion of...