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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Previously I wrote about what that meant for Twitter Ads. Ads on Google+? A few years into Google's gamble in social media and Google+ is...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  3. Yahoo Dropping Paid Inclusion Program at End of Year

    The submissions led to inclusion in the organic listings as the program is separate from Yahoo! We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our ads to increase...

  4. SearchDay | Content is King...IF You Promote It

    This appears to be a major hit for LookSmart as Ask Sponsored Listings revenue generated 89% of LookSmart's Company Publisher Solutions revenue in Q1 2009 alone. Expands Smart Ads Program with Tech Partnerships Posted by Nathania Johnson May 26...

  5. SearchDay | Measuring a Text Ad's Effectiveness

    Such as: Search speed improved by 80%â””For example, a search for â””shoesâ”” is averaging .123 seconds with the newly overhauled speed.New layoutâ””Limited the top sponsored results and added more listings per .

  6. Yahoo Makes Minor Updates to Sponsored Search

    In the midst of a proxy board fight, new negotiations with Microsoft, and a possible deal with Google, Yahoo has made updates to its sponsored search listings. On the Ads table On Ad Group pages, a “Status” column has been added and “Pause” and...

  7. Highlights from the SEW Blog: March 24-28, 2008

    Searchers Beginning to See Google Video Ads in Sponsored ListingsIf you look carefully in your next Google search, you might just see a video ad included in the sponsored listings along side your organic results.

  8. Schedule optimization for SES New York

    Auditing Paid Listings and Click Fraud Issues pm Organic Listings Forum am-12:30pm Ads in a Quality Score World pm Creating Compelling Ads In other words, Google (6.2 billion searches a month) is the #1 search engine, Yahoo!