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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Previously I wrote about what that meant for Twitter Ads. Ads on Google+? A few years into Google's gamble in social media and Google+ is...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  4. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. AdGooroo (disclosure: I work there) addressed these questions in...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon. Bing Ads had a light and welcoming booth with representatives ready to chat about the latest in advertisement.

  6. As Goes Paid Search, So Goes the Election?

    Generally speaking, the paid search efforts in support of the Republican ticket were more splintered than those in support of the Democratic nominee as 18 pro-Romney sites plus the Republican candidate’s official campaign site sponsored ads on...

  7. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    But the more important question for advertisers is: how are paid search ads performing in the new combined marketplace? With the transition to the Search Alliance beginning this past October, North American advertisers witnessed first-hand the...

  8. Search Week in Review for Feb. 19, 2011

    How To Target Gmail As a Place To Display Your Ads - Search Engine People Google AdWords Opens Automated Rules For Ads To All Users by Frank Watson Dear LinkedIn Ads: Editorial Consistency Please! Creating Killer Ads Using Bing Dynamic Text - PPC Hero

  9. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    At the time, Google said its focus was on providing the most relevant search results and ads for users: Documents on Bing and Yahoo. From January 1, 2009 through the present, documents that describe, analyze, or discuss competition for advertisers...

  10. Search Week in Review for Oct. 30, 2010

    Only 13% of Visitors to Media Company Homepage Watch Pre-roll Video Ads By Jonathan Allen Coming to Google from Amazon/A9 four years ago he has over 20 years of experience in the world of search having been chief scientist at Yahoo and a professor...