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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Internet users (your customers) conduct searches in places beyond the ever-changing environment of search engines Google, Yahoo and Bing, where the brand competes for visibility. Google, Yahoo and Bing have each published enough about how they view...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the welcome desk stood Liz Walton, who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. Their “customer success team” assists big name clients such as FedEx and REI and...

  5. As Goes Paid Search, So Goes the Election?

    In the final six months leading up to the election, the 112 politically-minded entities spent more than a million dollars per month across AdWords and Bing/Yahoo combined. Generally speaking, the paid search efforts in support of the Republican...

  6. Some Googlers Don't Want Their Kids Using Google Products

    Steve Jobs, the founders of Yahoo and many others were early users of computers. While Google executive Alan Eagle may "fundamentally reject the notion you need technology aids in grammar school," four plus years ago the company joined the One...

  7. Yahoo Search Results Redesign Add Tabs, Filtering

    Yahoo introduced redesigned search result pages yesterday. On all Yahoo searches, you’ll see a new addition directly beneath the search box: tabs. In the past Yahoo linked to such vertical options above the search bar on the search results pages.