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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. In its report, Yahoo and Kenshoo listed several areas to examine to improve the mobile experience by...

  2. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Most U.S.searches for ‘Black Friday' this month have originated in Omaha, Minneapolis, Los Angeles, Columbus, and Buffalo," Yahoo said. Furbies are making a comeback according to data from Yahoo which shows "furby boom" is trending this holiday...

  4. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Top 10 Pop Culture Costumes on Yahoo Top Halloween Costumes on Yahoo Both Google and Yahoo agree that Minion costumes – from the "Despicable Me" movies – are the top trending costumes of 2013. Aside from Minion costumes, Yahoo's top 10 list is...

  5. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  6. Patch.com, Huffington Post Dominate Google News Results [Study]

    Here are the top 10 sites which appear in news integrations on Google.com (the number of times they appeared are in parenthesis): patch.com, (4,352) huffingtonpost.com, (3,530) go.com, (3,140) nytimes.com, (2,141) washingtonpost.com, (1,873...