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  1. Inside AdWords and Contextual Advertising: The Tipping Point

    Advertisers have access to low-cost resources for producing audio and TV ads. Advertisers can place ads in print (newspapers), audio (radio) and video (TV). For example, Google supplies audio advertisers with a free bank of toll-free phone numbers...

  2. The Beginning of the Fragmentation of Search

    Now, search marketers are being asked to dip their hats into radio advertising (Google Audio) as well as the print medium (Google Print). When I first started in this business in late 1998, the idea was to put a few keywords on your pages and in...

  3. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    The determined content may include content from a webpage, graphic image, audio file, file, and the like. IBM has a handful of new filings at the USTPO, including; a way to search recorded speech, a method to predict search result quality in...