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  1. The Role of #Hashtags in Social Media and Search

    Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or service? One blogger recently ranted in a blog post about how the hashtag is ruining the...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. Informative guides (process-driven "how-tos," consumer...

  3. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  5. Small Business Social Media: 3 Tips to Get Started

    Explore each of the big five social networks and see if your competition, or related product/service providers are doing well there. Be sure you check these sites often or set up alerts so you're notified when someone asks a question related to...

  6. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. Check out this piece in Retail Online Integration where he maps out a tool to better...