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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    The first cure for excessive SEO risk comes from a Google product called PPC Remarketing. Syndicate press releases to websites with strong readership such as Yahoo Finance and MarketWatch. Only 3 percent of SMBs say PPC is effective, and many don't...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After all, Mayer's background from her early days at Google was in the core search product. She's worked on Google's core search product, so she is familiar with the product and the search industry. But even if they create a great contextual search...

  3. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches. Furbies are making a comeback according to data from Yahoo which shows "furby...

  6. The Role of #Hashtags in Social Media and Search

    Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or service? Just as searches are conducted on platforms other than Google, Bing, and Yahoo...

  7. Recovering from Penalties, Penguin, and Panda

    If not, it's bad for Google's search product and this is the primary reason Panda exists. Select directories are OK for a site to be listed within, like Yahoo, Best of the Web, and DMOZ. We've seen tremendous upheaval in the search landscape over...

  8. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    For others, it's about taking you out of the SERPS, gathering important data, or just selling their product off your awesome site. Not to get too technical, the RDI ("Reflected DOM Injection") in this case uses a set up website to host encrypted...