This continues the trend of Microsoft’s Bing and Yahoo simply swapping search share rather than making inroads on Google’s massive search share. When looking at the 20 billion search queries conducted in May specifically, Google remained static...
According to Microsoft internal data from this test period, financial services advertisers with Sitelink Extensions saw an average 23 percent higher CTR than with standard text ads. During January 2013, ads on the Yahoo Bing Network within...
More recent reports indicated Yahoo wants to get out of its 10-year deal with Microsoft. Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo announced its brand new look today – one that includes a Google-like...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. However, when comparing year to year, Yahoo and Microsoft are merely swapping market...
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted wouldn't continue when the current one expired March 31.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
It was one of those moments in time I bet many Microsoft executives would like to revisit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. Microsoft had the resources to challenge Google...
February), followed by Microsoft sites with 3.4 billion (up 13 percent), Yahoo sites with 2.4 billion (up 14 percent), Ask Network with 540 million (up 14 percent), and finally AOL with 321 million (up 5 percent).
EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft. Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach...
Ask Speakers Jason Dailey and Brian Utter of Microsoft. Yahoo Bing Network Ads The speakers note that the Yahoo Bing Network has 45 million unique searchers that don't use Google, and are likely to spend 22 percent more online than the average...
Google sites led the way with 12.3 billion searches (down 6 percent) followed by Microsoft sites with 3 billion searches (down 6 percent), Yahoo sites with 2.1 billion (down 5 percent), Ask Network with 475 million (down 11 percent), and AOL with...
Microsoft’s search engine is still miles behind Google, even when you add in Yahoo’s Bing-powered search market share. As for Yahoo, CEO Marissa Mayer has made no secret that she’s not happy with the Microsoft-Yahoo search deal, which has seen...
The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer. Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search...
The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads...
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites, includes Bing (which processes 92 percent of all queries to...
In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. From my corner of the search marketing industry, there’s been the important news...
It’s true that the product listings are paid search ads by advertisers, but Microsoft contends this discriminates against other companies who do not pay to be listed, misleading consumers. In response to the arrival of Google Shopping, Microsoft...
Google has seen its share of the UK search market fall to its lowest level in five years as competition from rivals, notably Microsoft's Bing service, continue to erode its lead. This is encouraging news for Microsoft as Bing once again starts to...
Microsoft Excel enables search marketers to create reports for analysis, as well as the creation of keywords, ads, and campaigns in bulk. While our expert admittedly uses bid management tools for all of his clients, he didn't feel like they were as...
