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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Microsoft stole 0.2% from Ask.com. Steals Search Share from Google in January 2009 Posted by Feb 19, 2009...

  2. SearchDay | Battling Click Fraud

    Live Search Launches Firefox Search Suggestion Add-On Posted by Nathania Johnson Jan 30, 2009 Live Search has released an add-on for Firefox, interesting since Firefox is a competitor to Microsoft's browser Internet Explorer.

  3. SearchDay | Measuring a Text Ad's Effectiveness

    A Microsoft acquisition might not have saved these Yahoo jobs. Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance.

  4. SearchDay | Focus on Conversions

    Meet the New Ask.com (Again) Posted by Nathania Johnson Oct 6, 2008 After a year of slow but steady growth, Ask.com has redesigned, incorporating Google, Yahoo and Microsoft design elements along with it.