Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter. Spring Cleaning Your Microsoft Advertising adCenter Search Marketing Campaigns - adCenter Blog
Massive Link Drops in Yahoo Site Explorer: Yahoo Working With Microsoft To Fix - Search Engine Roundtable Google, Microsoft top web companies in Australia, Yahoo on the way up - The Next Web Writing Good PPC Ad-text for your Campaigns - Vertical Leap
More searches to monetize means more paid search revenue (although Yahoo will receive payments from Microsoft). The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad...
SEC Filing Reveals Details on Search Deal with Microsoft Posted by Nathania Johnson Aug 6, 2009 This week, Yahoo! PPC Integration, Part 1: Integrating PPC with E-mail SEW EXPERTS: PROFITABLE PPC Integrated marketing is nothing new, but in online...
It was a heated event between Google, Microsoft, and Yahoo! Google Testing New SERPs Layout for PPC Ads Aug 5, 2009 We spotted this earlier today when doing a search with Google in Firefox. Delicious Updates with New Search, Email and Tweet...
Geo-Targeting Isn't Just for Local Businesses Anymore SEW EXPERTS: PROFITABLE PPC Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event.
Can anyone recommend a good offline tool that I can use to manage my PPC accounts in Google, Yahoo, and Bing? Using Geo-Targeting to Boost Your PPC Results SEW EXPERTS: PROFITABLE PPC Increased pay-per-click competition combined with low consumer...
Shari has a 100% success rate for getting client sites ranked at the top of search engines -- and her clients include Yahoo, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD.
Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Microsoft stole 0.2% from Ask.com. Steals Search Share from Google in January 2009 Posted by Feb 19, 2009...
Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. Live Search Launches Firefox Search Suggestion Add-On Posted by Nathania Johnson Jan 30, 2009 Live Search has released...
SEW EXPERTS: PROFITABLE PPC Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. Search a Bright Spot for Microsoft Posted by Kevin Newcomb Jan 22, 2009 While Microsoft plans to lay off about 5,000...
Qi Lu left his role as Executive Vice President of Search and Advertising Technology at Yahoo in the aftermath of the failed Microsoft acquisition for the Sunnyvale search engine. Another (Former) Yahoo Heads to Microsoft Posted by Nathania Johnson...
Confirmed: Yahoo's Sean Suchter Heads to Microsoft Posted by Nathania Johnson Nov 21, 2008 Microsoft has confirmed that Yahoo's VP of Search Technology, Sean Suchter, is headed to the Redmond, WA-based company.
The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Looking for Holiday PPC Tips? A little Too Broad Nov 14, 2008 I recently just started a ppc campaign for a client that installs...
The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Nov 13, 2008 Welcome to the new home of discussions related to my SEW column Profitable PPC!
Ballmer Says No to Yahoo Acquisition, Maybe to Search Deal Posted by Nathania Johnson Nov 7, 2008 Microsoft CEO Steve Ballmer has responded to Jerry Yang's comments about being open to a Microsoft acquisition.
Suing Google over Yahoo SEARCHING FOR MEANING Yahoo's last ditch effort to generate additional revenue and thwart a hostile purchase from Microsoft might have provided sufficient impetus for a partnership six months ago, but we're a long way from...
A Microsoft acquisition might not have saved these Yahoo jobs. Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance.
Meet the New Ask.com (Again) Posted by Nathania Johnson Oct 6, 2008 After a year of slow but steady growth, Ask.com has redesigned, incorporating Google, Yahoo and Microsoft design elements along with it.
Sep 22, 2008 My organic SEO client has asked me to run minimal, exploratory PPC campaigns in Yahoo Search Marketing and in MSN. The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other...
