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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    In fact, spend on Bing grew 60 percent YoY, according to The Search Agency’s data. Bing is beginning to represent an increasingly appealing alternative to Google because of its less competitive bidding environment (lower CPCs) and increasingly...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. It followed the general format pioneered by the search engines through PPC. Social media advertising is what traditional search engine...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  4. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can...

  5. As Goes Paid Search, So Goes the Election?

    In the final six months leading up to the election, the 112 politically-minded entities spent more than a million dollars per month across AdWords and Bing/Yahoo combined. PPC Spend A leap in PPC spending in the political vertical was clearly...