SEO News

Yahoo Search Marketing Ppc Alliance

  1. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Paid Search (PPC/Paid Inclusion)

  2. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    Hunt says Yahoo Japan has stated its PPC account would be managed separately by each of the sites after Yahoo Japan adopts Google's PPC platform. Hunt hopes there would be more commonalities with the PPC account set up and management between the...

  3. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their own including your adCenter PPC ads. You can look at this statement in one of two ways: either you're losing money...

  4. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines! Yahoo, Microsoft Search Alliance Explained In particular, the search alliance creates a competitive alternative in search engine advertising for small to medium sized businesses...