What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S.whom you can only find on Bing and Yahoo Search, not on Google.
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
The good news is you can choose which side of the sword to be on. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure. Ever since last year’s rollout of the new product listing ad (PLA) system...
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants to open up more sports and news content to Siri on iPhones and iPads. Here's a quick recap of search and social marketing news and tips from the past...
Here's a quick recap of search and social marketing news and tips from the past week. EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft.
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. Neil Krishnan, SEM analyst with Dana Communications, a...
From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from our partnership with Facebook.
Interestingly, much of the new news centered around Mayer’s pregnancy and birth of baby boy shortly after starting the job. Yahoo Yahoo had issues with management turnover (remember Scott Thompson’s resume fiasco?
Yahoo News). And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role. You look much more credible to a news source if you come up high for the term they are reporting on!
Although our search marketing expert wishes not to be named, this person has over seven years of SEM experience, accreditation on Google and Yahoo/Bing search engines, and teaches a search engine marketing class at NYU.
From that point, until 2012, it seemed that every piece of news from Yahoo was bad news, until July 16 when the announcement came that they had snagged Marissa Meyer from Google to become CEO. Yahoo and Bing have had about the same luck (zero...
In this week’s episode, Thom Craver and Miranda Miller shared the top news and resources from Chicago. If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested...
In their “Just the Ticket” blog post, Yahoo announced special search parameters that produce election-related features, including Polls Direct Display to follow real-time results. The Yahoo search terms to trigger election-related features are:
The big news here is that Google has made it a lot easier to set up and start using remarketing. You can target remarketing lists for users that have come to your site from Yahoo or Bing Ads by setting up a list for urls containing utm_source=bing.
Not so breaking news from Tabke: "The days of the single task 'SEO and done' marketing are over. News/Mags . What you might not know about Tabke is that he is a news junkie. Biggest tech loser for 2012: Yahoo, Groupon
Subscribers to a news alert about “big data” will receive no less than 10 new articles per day. Google, Facebook, Twitter and Yahoo all innovated at leveraging distributed, lower cost computing and storage to provide consumers with data rich services.
Write for the journalist, the search engines, the customer, the prospect and the social media news networks. You want the most influential media to cover your news within that search engine or social channel.
You can see metrics for social media, social bookmarking, and social news sites. The SEOBook Toolbar offers a wealth of website data including Google PageRank, backlinks count from Open Site Explorer, Majestic SEO, Blekko, Yahoo.
