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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    How we deal with it is driven by marketers' perception and the word "secure" now has more than one connotation in our market. Bing and Yahoo organic search data is available (unless the engines are used in a browser blocking search terms) and...

  3. Recovering from Penalties, Penguin, and Panda

    Ways to deal with bad-quality pages on your site include 301 redirects, using noindex on pages or rewriting the pages and adding more supporting pages to that main topic. Select directories are OK for a site to be listed within, like Yahoo, Best of...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Some women may never feel like they have to deal with any drama, while some may encounter it constantly,” Joyce said. There are also women in more male dominated industries who are constantly pushing the boundaries and achieving things that others...

  5. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Google and Yahoo struck their first search deal back in 2000, and powered Yahoo's search results until Yahoo went independent in 2004. Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s...

  6. 5 Things That Should Happen in Digital in 2012 – But Probably Won’t

    These brands are getting a “cheap” deal overall but are often missing a vital point – as Honda CMO Steve Center has said, “If you grind the margin out of your agency you will get a marginal agency. This especially applies when a digital department...

  7. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Microsoft-Yahoo Search Alliance Ostensibly, the alliance was part of an aim to deliver faster, more...

  8. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    The report noted that the three sectors with the most e-commerce potential include offering airline tickets on deal aggregator sites, followed by clothes and mobile phones. While the global search alliance between Yahoo and Microsoft has completed...