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  1. Why You Should Use the New Google Remarketing Code

    If you create a list that contains utm_source=cpc and also contains utm_content field to equal either branded or non-branded you could then create separate lists and campaigns that remarketing to people who came to your site through paid search...

  2. Planning your Search Strategy for the Latino Market

    Next: Producing, Promoting, and Testing your Latino-optimized search campaigns. Commonly use Spanish language versions of popular search engines (Google EspaÑol and Yahoo Telemundo) Hispanics – especially second and third generation – have much...