SEO News

Yahoo Search Marketing Campaigns Paid Alliance

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  1. State of Search: Strong SEM Industry Growth Projected in 2011

    More opportunity for B2B social media campaigns as less participation over social media channels was highlighted. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft...

  2. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    Rosemary Lising, head of GroupM Search Asia Pacific, says from a bidding perspective, keyword search campaigns will continue to be auction driven and that will remain the same but what it means with Google dominating is there's going to be less...

  3. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    This wide-reaching study of paid search campaigns included data from more than 800 advertisers including Macy's, University of Phoenix, Kayak, Salesforce.com, Hawaiian Airlines, and other well-known brands and agencies, which in total spend over...

  4. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    In particular, the search alliance creates a competitive alternative in search engine advertising for small to medium sized businesses who previously struggled to manage campaigns across multiple engines, or could not attain significant reach via...

  5. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Key takeaways from Facebook marketing campaigns for Einstein Bagels, Cox Cable, Pizza Hut, and Dolce Salon make your content visible and shareable; and then track your content. Shashi Seth says Yahoo is working on a system that will better predict...