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Yahoo Search Marketing Campaigns Paid Afterthought

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  1. Branding through Search: Strategies & Tactics

    Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Leverage brand awareness to support your natural and paid search campaigns 6.

  2. Putting Search in the Ad Mix

    Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. From this vantage point, he elucidated some common sense trends and...

  3. Putting Search in the Ad Mix

    Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. From this vantage point, he elucidated some common sense trends and some offerings the Yahoo...