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  1. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Google, Bing and Yahoo all have conducted numerous...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Also, if you have any proprietary data from any paid search campaigns, layer that in as well. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration.

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns...

  5. Why You Should Use the New Google Remarketing Code

    If you create a list that contains utm_source=cpc and also contains utm_content field to equal either branded or non-branded you could then create separate lists and campaigns that remarketing to people who came to your site through paid search...

  6. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    After spending some time getting to know them and their platform, I fear the days of creative writers toiling away at the winning concept and copy for ad campaigns are numbered. DataPop was founded late in 2008, by former Yahoo/Overture staffers.