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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Bing and Yahoo organic search data is available (unless the engines are used in a browser blocking search terms) and directional for all organic optimizations. Marketers will still have access to referring keywords data from other search engines...

  4. Recovering from Penalties, Penguin, and Panda

    Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on. Ways to deal with bad-quality pages on your site include 301 redirects, using noindex on pages or rewriting the pages and adding more...

  5. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  6. Biggest Search Events of 2011 & Predictions for 2012

    Ostensibly, the alliance was part of an aim to deliver faster, more relevant results to users of both Yahoo search and Bing, with collaboration in other areas like paid search, too. The Microsoft-Yahoo Search Alliance gave Microsoft direct access...

  7. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson. Naver commands more than 70 percent market share in...

  8. Bing Now Powers Yahoo Organic Search Results in 6 More Countries

    Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. Yahoo advises to compare your organic results on Yahoo and Bing for important keywords that drive search referrals and sales, and modify your paid...