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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson. Naver commands more than 70 percent market share in...

  3. Bing Now Powers Yahoo Organic Search Results in 6 More Countries

    Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. Yahoo advises to compare your organic results on Yahoo and Bing for important keywords that drive search referrals and sales, and modify your paid...

  4. SES Toronto 2011: This is NOT Your Father's Oldsmobile

    What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Alliance Content Marketing Optimization Smart Mobile Marketing Local 2.0: the Evolution of Search Next Gen YouTube Marketing This year, Tracy Smith, VP, Performance Marketing & Go...

  5. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    It's clear the Search Alliance is working -- perhaps even better than Yahoo and Bing expected, given the higher efficiencies and relative improvements in performance characteristics. Now, with nearly a third of the search query market, U.S...

  6. 10 Reasons Why You Can't Miss #SESNY

    Well, if you're not quite sure, make a point of checking out the What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance session. Another big industry happening last year was the Bing/Yahoo integration.