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  1. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. From my corner of the search marketing industry, there...

  3. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Train your bid management tools after adCenter has collected enough impressions to rank and price correctly. With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search...

  4. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Representing the SES Global Advisory Board in the UK, Director, Account Management Yahoo! A proper job of CRO includes the review of the entire web marketing process, from the initial ad (or search result), all the way through to the post-sale...

  5. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    There is too much material to cover in one installment, but we’ll start by looking at negative keyword management. Negative Keyword Management Many advertisers simply migrated from the old Yahoo Search Marketing platform or from AdWords and never...