In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S.whom you can only find on Bing and Yahoo Search, not on Google.
That pales in comparison with Yahoo Answers' 69 million and Answers.com's 49 million users. For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks...
Yahoo! Reports First Quarter 2013 Results – Yahoo Investor RelationsYahoo reported revenue of $1.14 billion. On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users.
And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs...
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants to open up more sports and news content to Siri on iPhones and iPads. Silicon Valley's Mouthwatering Tax Break – The Wall Street JournalA couple...
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Yahoo Directory, ODP). With more than 1 billion smartphone users around the world, a number expected...
EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft. Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach...
At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. According to Greene, they come to the conference almost every year to meet people...
Yahoo Bing Network Ads The speakers note that the Yahoo Bing Network has 45 million unique searchers that don't use Google, and are likely to spend 22 percent more online than the average Internet searcher in the U.S.
The methodology of halting brand ads on adCenter raises a few eyebrows: Bing and Yahoo searchers do not behave the same as Google searchers, as I'm sure even eBay's own relative conversion rates would attest.
Yahoo! Search Engine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight into how Google has been using merchant quality signals. We have a potential launch later this year, maybe a little bit sooner...
There are also women in more male dominated industries who are constantly pushing the boundaries and achieving things that others have not done before them which acts as good inspiration for all women – [Yahoo CEO] Marissa Mayer would be a great...
However, because it appears they are approaching the social landscape quite differently you may need to approach SEO for Google and Yahoo/Bing differently. Due to the relationship between Yahoo and Bing, we would expect the same results.
Participate in the major directories: Yahoo Directory, DMOZ, Best of the Web, and Business.com. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. These are thin content pages/sites that exist only...
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to...
China search giant Baidu was second globally with 14.5 billion (8.2 percent), and Yahoo came in third with 8.63 billion (4.9 percent). Regardless of all that, I wasn’t expecting to see Yandex, which doesn’t have nearly the marketing budgets of...
Q: Glenn, did you know that the number one keyword searched for on Yahoo is Google? Nobody raised their hand for Bing or Yahoo last time. How about Bing or Yahoo? And not one did for Yahoo. My presentation covered a number of important topics...
Keep your SEO running, and don’t forget that what you do for Google, also applies to Bing, Yahoo, and the rest of the irrelevant search engines. Optify’s annual B2B Marketing Benchmark report also revealed that organic search was ranked as the top...
