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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game. Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue value that...

  2. Future of Search & Content Marketing: Expand Your Mindset

    Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing. What does this look like for search and content marketing in the future? This was the focus of the Future of Search and Content...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Furbies are making a comeback according to data from Yahoo which shows "furby boom" is trending this holiday season with a 194-percent increase in search volume. Outside of toys and tech, the other hot-ticket items, according to Experian and Yahoo...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from Q2 2012 to Q2 2013. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  7. 5 Tips to Get Your Product Feed Ready for the Holidays

    For the next few years, just about the sexiest thing you could do with feeds was Yahoo SSP (paid inclusion) program – and we all felt a little dirty about that one. Then Google AdWords happened, putting into motion the inventory feed's decline into...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Bing and Yahoo organic search data is available (unless the engines are used in a browser blocking search terms) and directional for all organic optimizations. Google's Carousel also shows us that search results are not just about one query and one...