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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Microsoft, Google in active discussions” with Google about Google taking over Yahoo’s search business. Is the Microsoft-Yahoo Search Alliance on life support? Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing...

  3. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. Companies that are [Digital Advertising Alliance] members...

  4. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Microsoft-Yahoo Search Alliance Ostensibly, the alliance was part of an aim to deliver faster, more...

  5. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  6. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Yahoo’s help offering is comparatively limited – and only now relevant outside...

  7. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Nearly 27 percent of agencies felt the Search Alliance merger produced a...

  8. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    In July 2010, Yahoo Japan, an independent entity from Yahoo, announced it has decided to forgo the Bing transition to use Google's organic and paid search results citing Microsoft's search technology was insufficient to serve local needs such as...