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  1. SearchDay | Selling SEO During an Economic Downturn

    In the past 10 days we have watched a great deal of our top performing keywords on Yahoo go inactive due to minimum bid requirements. More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into...

  2. SearchDay | The Geometry of SEM -- What's your Angle?

    Yahoo Also Launches Site Defending Search Ad Deal with Google Posted by Nathania Johnson Sep 30, 2008 Last week, Google launched a site that explained what they feel are the facts behind their search advertising agreement with Yahoo.

  3. SearchDay | Judging PPC Performance

    Yahoo's Sue Decker Weighs In on the Defense of the Search Ad Deal with Google Posted by Nathania Johnson Sep 29, 2008 Yahoo President Sue Decker took to the Yahoo Anecdotal blog to defend the search advertising deal her company struck with Google...

  4. SearchDay | Killer PPC Ads: The Final Word

    Assistant Attorney General Thomas Barnett expressing their opposition to an advertising deal between Yahoo and Google. Association of National Advertisers Opposes Yahoo-Google Deal Posted by Nathania Johnson Sep 8, 2008 The Association of National...

  5. SearchDay: PPC Advertising: Art or Science?

    Carl Icahn Returns to Letter-Writing; Microsoft Open to Deal with a New Yahoo Board Posted by Nathania Johnson Jul 7, 2008 The rumors of Microsoft still being open to a deal with Yahoo are true - with a caveat.