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  1. SearchDay | Selling SEO During an Economic Downturn

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. In the past 10 days we have watched a great deal of our top performing keywords on Yahoo go inactive due to...

  2. SearchDay | Maintaining Your Image in the SERPs

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Primarily, the deal has been reduced from 10 to 2 years and a cap has been placed that would restrict...

  3. SearchDay | Canaries in the SEM Coal Mine

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Like, I don't know, the search advertising deal between Google and Yahoo.

  4. SearchDay | Judging PPC Performance

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. Yahoo's Sue Decker Weighs In on the Defense of the Search Ad Deal with Google Posted by Nathania Johnson Sep 29, 2008 Yahoo...

  5. SearchDay | Common Problems with 404 Error Pages

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. Google Launches Facts Site About Yahoo Search Ad Partnership Posted by Nathania Johnson Sep 26, 2008 In Google's quest to make...

  6. SearchDay | Could Social Media Be the Google Killer?

    SEM CROSSFIRE Much discussion has been made of where the David to the Google Goliath will come from. Google to go ahead with Yahoo AdWords Sep 18, 2008 Interesting article where Google says they plan to go ahead with the Yahoo AdWords deal by Oct...

  7. SearchDay | Killer PPC Ads: The Final Word

    All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Assistant Attorney General Thomas Barnett expressing their opposition to an advertising deal between...

  8. SearchDay: SERP Position: It Ain't Horseshoes

    SEO Basics: Effective Iterative Keyword Research in 2008 SEM CROSSFIRE The value of any SEO effort lies in the keywords you choose. Back to the Basics 2008: Keyword Research Jun 27, 2008 In today's SEM Crossfire, "SEO Basics: Effective Iterative...