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  1. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    During an interview with Charlie Rose, Schmidt said that Google and Apple have extended their search deal, which will keep Google as the default app on Apple's iPhone and iPad. We do a search deal with them, recently extended, and we're doing all...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Unnamed sources say Facebook and Microsoft are working on a deal that would significantly expand the search relationship the pair have shared for many years. Bloomberg News Hops Aboard Yahoo Finance - Business Insider

  3. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    This doesn't apply to Softbank Mobile, which will keep Yahoo mobile search and its mobile ad platform. Bad news: You have to deal with the different language sets and English. If you've been doing white hat link building in Japan and not...

  4. SearchDay | Do Teens Tweet?

    You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. Effective PPC Ad Copy 101, Part 1 SEW EXPERTS: SEM 101 One of the most important factors of a...

  5. Local Search: Where's the Love?

    Though overall ad spending is falling, economic factors could bode well for online local search as small to medium-sized business (SMB) advertisers demand more measurability and concrete ROI. Bottom line: because local search is so conducive to the...

  6. SearchDay | Maintaining Your Image in the SERPs

    Primarily, the deal has been reduced from 10 to 2 years and a cap has been placed that would restrict Yahoo to only being able to bring into 25% of their search advertising . Google and Yahoo Revise Ad Partnership in Hopes of Winning Over DOJ...