There have been attempts to test CPA (cost per acquisition) and this affiliate type of marketing is now being done separately under the Google Affiliate Network. If G turns this program into so much mush, it's the perfect opportunity for Yahoo to...
The very next day, YouTube, one of Google's many properties, announced the acquisition of fflick, a 6-month-old startup that used sentiment analysis to recommend movies to people. Yesterday morning, President Obama stood with several economic...
The acquisition of Pepperjam is a strategic extension of our marketing services business that we believe will enhance . How to Optimize for Bing Posted by Nathania Johnson Sep 8, 2009 Over at the official Bing blog, Principal Group Program Manager...
While you can't always make a direct correlation between going viral on Twitter and the acquisition of links, it's clear that promotion of high quality content can and will lead to natural link generation.
Only time will tell whether that revenue comes from acquisition and increased market share or new programs like Yahoo's SSP. Yahoo's not the only acquisition target. Yahoo offers a unique PPC program called Search Submit Pro, which provides...
Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22 Posted by Nathania Johnson Oct 10, 2008 Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment...
Domain Acquisition -- How Much is Too Much? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems that will drive you out of your mind.
But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. Yahoo is throwing its hat into the ring with the release of a new open source...
Jones' business leadership brought Userplane from startup to acquisition by AOL in August 2006. Widgets are Welcome – Incorporate a widget into your next online marketing program. Yahoo: Microsoft Bid Has Been a Distraction, Search Engine Journal
The benefits Microsoft would see by adding Yahoo's social networking properties, or how a Microsoft acquisition might affect those properties? Microsoft Live Search Core Relevance Program Management Director Eytan Seidman Moves On, Search Engine Land
The Google/DoubleClick merger will prove a strain for Google, as they find themselves in the same boat as Yahoo after its Overture acquisition. I'd expect a possible acquisition or partnership to do rev share with someone else's search results...
Senate Subcommittee Cautions FTC on Google-DoubleClick Acquisition Microsoft Completes aQuantive Acquisition FTC approves Google's acquisition of DoubleClick Facebook Alters Beacon program Yahoo Combining Search And Display
FTC approves Google's acquisition of DoubleClickThe FTC's investigation focused on antitrust issues, and in its clearance opinion released today, explicitly rejected any current or potential competition concerns.
Microsoft Acquires UK Mapping ProviderMicrosoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap. Google Expands YouTube Ad Partner Program, ClickZ News Yahoo Finance Partners With CNBCIn another move...
The Politics & Policy Of The Google-DoubleClick Acquisition, Search Engine Land Senators are urging the Federal Trade Commission (FTC) to look with a critical eye on Google's planned acquisition of DoubleClick.
AOL Adds Quigo to Platform AAOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Microsoft's Garry Wiseman Interviewed on Shopping SearchGarry is the group program manager for the commerce search...
The Impact of the Omniture - Visual Sciences MergerThis move follows closely on the heels of Omniture's acquisition of Offermatica, a leading web optimization company. Google Offering Online Seminars For Website OptimizerGoogle announced yesterday...
Microsoft Completes aQuantive AcquisitionMicrosoft has completed the acquisition of aQuantive, and has created a new Advertiser and Publisher Solutions (APS) Group to fit it in. Google shuts down paid video clipsIt appears that Google may have...
ToDou: China's YouTube Adds Advertising, Gets Venture CapitalToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million in venture capital.
SEW Experts: Analyzing Data to Lower Your CPAEric Enge takes on the challenge of optimizing a PPC campaign, showing you one way to lower your cost-per-acquisition by analyzing the data. ToDou: China's YouTube Adds Advertising, Gets Venture...
