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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. Tools to Monitor Online Reputation Across Different Languages

    They also tend not to deal well with slang, colloquialisms, abbreviations, and the “text-speak” that often crops up online. But social media aggregators such as Microsoft's Spindex or Hootsuite allow the user to easily manage multiple profiles.

  4. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Microsoft-Yahoo Search Alliance Ostensibly, the alliance was part of an aim to deliver faster, more...

  5. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  6. Search News & Headlines Around the Web - May 13, 2011

    Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Google Street View to launch in Poland - Warsaw Business Journal Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog

  7. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    For Yahoo Japan that would mean a deal to transfer 35 percent of its stake to Softbank Corp, one of the largest telecom and media companies in the country, which could take place in coming weeks. In July 2010, Yahoo Japan, an independent entity...

  8. Top Level Trends of SEM Worldwide in 2010 and 2011

    Google is the main search engine, with close to 66 percent of the U.S.market; Yahoo is around 16 percent; Microsoft with their flagship Bing has 12%; Ask has 3.5%. When Google entered it was said it would never understand or be able to deal with...