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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  2. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  3. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    For Yahoo Japan that would mean a deal to transfer 35 percent of its stake to Softbank Corp, one of the largest telecom and media companies in the country, which could take place in coming weeks. She explains that it's better to have competition in...