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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Some women may never feel like they have to deal with any drama, while some may encounter it constantly,” Joyce said. It's hard to find that time to reflect on the women who blazed trails in politics, business and technology, but without them I...

  3. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Google and Yahoo struck their first search deal back in 2000, and powered Yahoo's search results until Yahoo went independent in 2004. Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s...

  4. Tools to Monitor Online Reputation Across Different Languages

    They also tend not to deal well with slang, colloquialisms, abbreviations, and the “text-speak” that often crops up online. With so much information freely available, it’s never been harder to monitor exactly who is saying what about your business.

  5. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Microsoft-Yahoo Search Alliance Ostensibly, the alliance was part of an aim to deliver faster, more...

  6. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    The report noted that the three sectors with the most e-commerce potential include offering airline tickets on deal aggregator sites, followed by clothes and mobile phones. While the global search alliance between Yahoo and Microsoft has completed...