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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw

    Battelle pried a few revelations out of Ballmer, perhaps the most surprising being that users should choose Bing because it’s pretty much the same as Google search. Take any search you want and try it out on Bing, and try it out on Google.percent...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Naver commands more than 70 percent market share in South Korea, making it the fifth most used search engine in the world, following Google, Yahoo, Baidu, and Bing. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for...

  4. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    It's clear the Search Alliance is working -- perhaps even better than Yahoo and Bing expected, given the higher efficiencies and relative improvements in performance characteristics. Now, with nearly a third of the search query market, U.S...