The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer. Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search...
With the Microsoft/Yahoo alliance also came the affect that Yahoo's paid search platform would be used to power both Yahoo and Bing's paid results. Yahoo and Bing have had about the same luck (zero) making a dent in Google’s search market share on...
However, Mayer also noted that Yahoo's search share is challenged and that the search alliance with Microsoft has "fallen below expectations. Mayer laid down her plans for Yahoo's future and told investors that the company will start to double down...
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. This seems to contradict rumors that Yahoo is planning to torch its search deal with Microsoft.
Is the Microsoft-Yahoo Search Alliance on life support? Yahoo is also looking at possibly getting out of search altogether, AllThingsD reports. Microsoft, Google in active discussions” with Google about Google taking over Yahoo’s search business.
Companies that are [Digital Advertising Alliance] members - including the web's largest ad networks like Yahoo, Valueclick, and AOL Advertising - will have to answer to the FTC if they do not recognize [do not track] requests from consumers that...
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. If you have a Yahoo or MSN rep, they’ll help with this process. Best practice is to keep your adCenter account and build it out – not replace it...
The Bing-Yahoo alliance dropped off significantly, down 1 percent from the previous quarter and 18 percent from Q4 2010. In addition, paid search budgets increased 31 percent over 2010, while click costs, click-through rates (CTRs), and mobile...
On Yahoo and Bing, impressions increased 43 percent on a year over year basis, most likely as a result of advertisers building more robust search campaigns and increasing spend on the Search Alliance.
After a four-month search, Yahoo has finally filled the corner office. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to 104 million. However, Yahoo's primary focus right now is its ongoing strategic review - which...
Microsoft-Yahoo Search Alliance The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Ostensibly, the alliance was part of an aim to deliver faster, more...
The transition of the search ads is part of the search engine partnership between Yahoo and Microsoft (known as the Search Alliance). Bing and Yahoo are now preparing to integrate their search ad functionality in several European countries.
As a result of the search alliance forged by Bing and Yahoo, Microsoft receives a share of revenue and is responsible for running Yahoo's search ads and algorithm on all Yahoo properties except Yahoo Japan – Bing is already powering all organic...
When it comes to organic search, Bing and Yahoo are essentially the same entity in most countries. As stated by Kartik Ramakrishnan, Yahoo's VP of Search Engineering, the process "was not simply a matter of technical integration through the Bing API.
Since that last visit, they’ve more than doubled their U.S.search market share from 7 to 15 percent and moved into the position of number two player, behind Google, thanks in large part to the Microsoft-Yahoo Search Alliance.
Search revenue was bolstered by the fact that Microsoft reimbursed Yahoo for its entire $53 million search operating cost and $4 million in transition cost, as part of the companies' search agreement.
Yahoo’s Role in the Search Alliance Regardless of whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years that is coined in a catchy three-word mantra: “Answers, not links.
Whilst intelligence may be shared on both sides, unlike the Bing/Yahoo Search Alliance, Yandex and Blekko currently have no specific plans to combine products. Yandex just invested $15 million in search engine 'upstart', Blekko.
She also defended the Yahoo-Microsoft Search Alliance, saying outsourcing Yahoo search and advertising to Microsoft will help the company long term. Carol Bartz, who was fired by Yahoo over the phone last week, resigned from Yahoo’s board of...
While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...
