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Yahoo Search Ad Management Alliance

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  1. 10 Reasons Why You Can't Miss #SESNY

    If you're not B2C but more B2B, the B2B Lead Generation Management & CRM Integration session is bound to be of interest. And that reminds me, we have a one day track full of the latest on what's happening in the world of ad networks and exchanges...

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    This means that the net ROI for high performing keywords on Google AdWords will be even lower when combined with the combined reach of Yahoo and Bing.of Campaign Management Time Returned - With managing campaigns on Yahoo now out of the picture...

  3. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Covario sees the Search Alliance becoming effective at the end of the third quarter and expects "the combined Bing/Yahoo platform to account for 17% of the global paid search market, and 21% of the U.S.market share," said Craig Macdonald, Covario...

  4. Search Marketers' Wish Lists

    Search Engine Reputation Management: Setting & Managing Expectations, Search Engine Land A closer integration of tools into account management, such as the ability to add keyword suggestions to your account in a few clicks.