Although Google, Bing, and Yahoo have stringent privacy policies, there have been enough people worried that they have begun looking at alternative search engines, particularly so-called “private search engines.
Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines. Yahoo is down considerably from May 2012, when it had a 13.4 percent search market share.
During January 2013, ads on the Yahoo Bing Network within Financial Services were analyzed. An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. Although Yahoo is no longer the search engine...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Yahoo has continued a downward slide, despite Marissa Mayer taking over as Yahoo’s CEO...
Yahoo also shared its data for last year's Mother's Day to put spend and shopping behavior in perspective. Last year, 47 percent of Yahoo visitors searched online for Mother's Day gifts. The complex machine was designed with the idea, what "if...
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted wouldn't continue when the current one expired March 31.
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the...
Here are the top 10 sites which appear in news integrations on Google.com (the number of times they appeared are in parenthesis): patch.com, (4,352) huffingtonpost.com, (3,530) go.com, (3,140) nytimes.com, (2,141) washingtonpost.com, (1,873...
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S.whom you can only find on Bing and Yahoo Search, not on Google.
That pales in comparison with Yahoo Answers' 69 million and Answers.com's 49 million users. For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks...
The Yahoo app lets users search for news topics they are interested in and displays summarized versions of chosen articles. Acquisitions came from sectors key to Yahoo's future such as mobile, search, and mail.
Yahoo! Reports First Quarter 2013 Results – Yahoo Investor RelationsYahoo reported revenue of $1.14 billion. On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users.
And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs...
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
