Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. AltaVista will officially cease to exist, with Yahoo suggesting use Yahoo search instead, on July 8.
This makes listing your business in Yelp, Yahoo Local, and Google+ Local very important, but don't forget Bing's initiative – Bing Places. If nothing does, it will ask you to moderate your search or click "add new business.
The FTC sent out letters to what they considered the primary general-purpose search engines, which includes AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo. Back in 2002, the Federal Trade Commission (FTC) established guidelines for the...
To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. So as you're qualifying and prioritizing your list of topic ideas, estimated search demand...
With basic SEO out of the way, you now need to think about straightening out your business listings and optimizing your off-site local pages like Google+, Yahoo, Bing, Yelp, and many others. For example, you can get a Dun a service aimed at small...
The emphasis of unstructured data by search engines Google, Bing and Yahoo is reinforced by their emphasis on the relationship of social data to websites and domains. Coincidentally, Google, Bing and Yahoo are placing greater emphasis on...
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
Although Google, Bing, and Yahoo have stringent privacy policies, there have been enough people worried that they have begun looking at alternative search engines, particularly so-called “private search engines.
Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines. Yahoo is down considerably from May 2012, when it had a 13.4 percent search market share.
During January 2013, ads on the Yahoo Bing Network within Financial Services were analyzed. An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. Although Yahoo is no longer the search engine...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Yahoo has continued a downward slide, despite Marissa Mayer taking over as Yahoo’s CEO...
Yahoo also shared its data for last year's Mother's Day to put spend and shopping behavior in perspective. Last year, 47 percent of Yahoo visitors searched online for Mother's Day gifts. The complex machine was designed with the idea, what "if...
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted wouldn't continue when the current one expired March 31.
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the...
Here are the top 10 sites which appear in news integrations on Google.com (the number of times they appeared are in parenthesis): patch.com, (4,352) huffingtonpost.com, (3,530) go.com, (3,140) nytimes.com, (2,141) washingtonpost.com, (1,873...
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
