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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. Here, you should segment all your keyword opportunities in a spreadsheet and pair them with...

  2. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Yahoo Work with content partners and sites Google considers to be good neighbors. Google is asking the same thing and the answer is quality, relevant, newsworthy content. Some called it a match made in heaven; SEO and press releases went together...

  3. What's a Yahoo Advertiser to Do?

    In the shadow of this release, Yahoo also decided to terminate its content match program in the European Union. Yahoo sent another e-mail to its trusted advertisers laying out its new commitment to search, or lack thereof, as it decides to move...

  4. Yahoo Google Deal: Yahoo Adds AdWords Search Deal

    The agreement also applies to current partners in Yahoo's publisher network. to run ads supplied by Google's AdSense(TM) for Search and AdSense(TM) for Content services next to Yahoo! Yahoo signed a new advertising deal with Google that will face...

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Yahoo Podcasts At SES Latino, Brad Geddes of LocalLaunch presented a comparison chart of the Latino-targeting capabilities between Google AdWords, MSN adCenter, and Yahoo Search Marketing. Google has the largest search share in most Latin American...

  6. Yahoo Q2 Post Slight Decline, Yang To "Put Back On Winning Path"

    Based on the hundreds of people — employees, investors, partners, advertisers, users, peers — who've reached out to me over the past month, there seems to be no shortage of folks who want Yahoo! Despite posting a slight decline from last year's...

  7. New Search Patent Applications: August 8, 2006 - Focusing on the Searcher

    There are times when a Google or Yahoo acquires a company to gain access to the intellectual property of that company, or the intellectual prowess and expertise of that company's employees. America Online provides a process that can take membership...

  8. New Search Patent Applications: August 1, 2006 - Microsoft Answers?

    There are a number of new patent applications from Yahoo, including one that utilizes concept networks to understand the intention behind a user's query; another describing an addition to a user interface that lets a searcher define the context...