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  1. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level.

  2. Recovering from Penalties, Penguin, and Panda

    Select directories are OK for a site to be listed within, like Yahoo, Best of the Web, and DMOZ. If it's with legitimate business partners, it's OK. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties.

  3. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    Firms including Google, Yahoo, Facebook, Microsoft, Mozilla, Apple, and Reddit have put their names to the letter, and Yahoo has provided a copy of the letter (PDF). Yahoo general counsel Ron Bell called it a "call to action.

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. Here, you should segment all your keyword opportunities in a spreadsheet and pair them with...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property that month with 153 million unique viewers, followed by Facebook with 58.8 million, VEVO with 51.6 million, NDN with 49.9 million and Yahoo...