Mastering Yahoo PanamaMona Elesseily, internet marketing strategist with Page Zero Media, just published an informative user's guide for Yahoo Panama. Vertical & Specialty Search Local.com Renews With Yahoo As Search PartnerLocal.com announced it...
Yahoo Upgrades Panama's ToolsThe keyword selector tool is offering suggestions, copying and moving keywords amongst groups, and an improved help section have been added to Panama's features. Vertical & Specialty Search =============================
Yahoo Upgrades Panama's ToolsThe keyword selector tool is offering suggestions, copying and moving keywords amongst groups, and an improved help section have been added to Panama's features. Vertical & Specialty Search
Superpages.com Revises Ad AlgorithmUsing an algorithm that makes it more closely resemble Google's AdWords and Yahoo Search Marketing's Panama platform, Superpages will begin ranking ads based on criteria like relevance and performance, in...
Superpages.com Revises Ad AlgorithmUsing an algorithm that makes it more closely resemble Google's AdWords and Yahoo Search Marketing's Panama platform, Superpages will begin ranking ads based on criteria like relevance and performance, in...
After Yahoo CEO Terry Semel crowed last week about the success of Panama, a Wall Street analyst now adds to Yahoo's merriment with news of even more success. Panama Working Better Than Expected? Vertical & Specialty Search
Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from search ad agencies using Yahoo's new ad platform.
Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from search ad agencies using Yahoo's new ad platform.
More Early Yahoo Panama ResultsAs more early results roll in, it appears that Yahoo's Panama platform is delivering as promised, improving ad performance for big-brand marketers and quality of results for searchers.
Panama from a Big Agency PerspectiveAvenue A | Razorfish put Yahoo's Panama platform through the paces this month, and has shared some data from 33 search clients. Google Content Will Report Publishers, Allow Separate BiddingThe New York Times...
Panama from a Big Agency PerspectiveAvenue A | Razorfish put Yahoo's Panama platform through the paces this month, and has shared some data from 33 search clients. Google Content Will Report Publishers, Allow Separate BiddingThe New York Times...
Panama Puts Yahoo Back in the Race, Business Week Panama Increasing Click Throughs, Marketing Shift Vertical & Specialty Search Google News isn’t top dog in UK news search, eitherLast week, we wrote that Yahoo News and AOL News have larger unique...
A Look at Yahoo's Local Ad OptionsPatricia Hursh digs into Yahoo's local search advertising options, post-Panama. Perhaps luckily for the UK crowd, Yahoo's Panama platform has yet to launch there, although it is expected during Q2.
A Look at Yahoo's Local Ad OptionsPatricia Hursh digs into Yahoo's local search advertising options, post-Panama. Yahoo Outlines Keys to PPC Success: Test, Test, TestMichael Egan, senior director of content solutions, gives a run-down of the ad...
Yahoo Outlines Keys to PPC Success: Test, Test, TestMichael Egan, senior director of content solutions, gives a run-down of the ad testing features available in Panama, and suggests that ad testing is a "must do.
A Look at Yahoo's Local Ad OptionsPatricia Hursh digs into Yahoo's local search advertising options, post-Panama. Vertical & Specialty Search KeywordDiscovery offers free search term suggestion toolTrellian follows Wordtracker's lead in offering a...
Yahoo "Panama" Platform Opens to US Advertisers - An earlier-than-expected launch in October for existing Yahoo advertisers has apparently gone well, since Yahoo today opened up the platform to new U.S.advertisers.
Yahoo's Panama Not Enough? In Eric Enge's debut as a Search Engine Watch contributor, he focuses on some leaders in specialty search, and has commentary from Tim Mayer of Yahoo and Shashi Seth of Google on building custom search tools.
