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Yahoo Panama Sponsored Search

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  1. Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More

    Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools. The Yahoo Search Marketing blog reported the changes today. Campaign Tune-Up can help you optimize your Sponsored Search campaigns if you're not...

  2. Yahoo Europe Beta Testing PPC Quality Score Ranking

    I just received an email letting me know that Yahoo Panama is starting to beta test the Quality Score rankings in Europe. Yahoo! To help ensure we launch our new ranking model successfully, we will start running a limited test across our European...

  3. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Yahoo Panama brings YSM's ranking algorithm for paid ads more in line with Google by considering additional variables such as click-through-rate and landing page quality. Up until the recent "Panama" improvement, YSM ranked sponsored listings based...

  4. Yahoo's Local Ad Options

    Patricia Hursh tackles the finer points of local ad options available in Yahoo's Panama platform in her ClickZ column today, Yahoo Local Advertising Options, Post-Panama, Part 2. Geotargeted Sponsored Search campaigns for Internet-savvy local...

  5. A Look at Yahoo's Local Ad Options

    In her latest ClickZ column, Patricia Hursh digs into Yahoo's local search advertising options, post-Panama. She explores Local Sponsored Search, Sponsored Search, Local Basic Listings, Local Enhanced Listings, and Local Featured Listings.