Search Share of Digital Spending SlipsAccording to Avenue A | Razorfish's third annual Digital Outlook Report yesterday, search spending by AARF grew 17 percent overall, but search spending as a percentage of total billings dipped slightly from 31...
The biggest vertical is local, which AARF and others say shows the most near-term potential. As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating...
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
