It's part of our ongoing effort to bring content into the product, both in terms of number of listings, but perhaps more importantly to expand the depth of content," said Paul Levine, General Manager, Yahoo Local.
The company has taken several steps to improve relevance to get more precise local results, according to Paul Levine, General Manager, Yahoo Local. Levine said that ratings and reviews have proven to be one of the most popular features of Yahoo Local.
Local content represents a $100 billion offline market," said Paul Levine, General Manager, Yahoo Local. Of that, the yellow pages market represents $14 billion in annual revenue, all of which is addressable by search, Levine believes.
We've taken Yahoo Maps and on top of that have layered across it 55 categories that we've pulled from Yahoo and different data sources," said Paul Levine, general manager of Yahoo's local services. Yahoo plans to roll out several additional...
Paul Levine, Yahoo: The fundamental obstacle is that 80 - 90% of local businesses don't have a web presence. Panelists: Gerry Campbell, Executive Director, Search and Navigation, America Online Paul Levine, General Manager, Yahoo Get Local Tony...
Paul Levine, General Manager, Yahoo Get Local said that 5% of all searches through the main Yahoo search box included explicitly local terms such as a city, area or neighborhood. Levine discussed Yahoo's successful relationships with SBC and Bell...
